Built on operations, not theory
14 years of building product data systems at scale. Running the pipeline from content creation through syndication to every retail endpoint. Figuring out why a product shows up on one channel and disappears on another.
That background covers senior product leadership across multiple Fortune 500 companies and the full content-to-shelf stack: Product Information Management (PIM), Digital Asset Management (DAM), Content Management Systems (CMS), Product Lifecycle Management (PLM), content syndication, digital shelf, and creative pipeline. The actual systems, integrations, and team structures underneath it all.
We take that operational depth and make it available to brands that need it. Mid-market company trying to figure out your first PIM? Content operations falling apart as you scale? Products not showing up where they should? Same work, different scale.
What we know
Systems and platforms
- Product Information Management (PIM)
- Digital Asset Management (DAM)
- Content Management Systems (CMS)
- Product Lifecycle Management (PLM)
- E-commerce platforms (Shopify, WooCommerce, BigCommerce)
Content pipeline
- Content syndication and channel strategy
- Creative pipeline operations
- Asset production and versioning
- Taxonomy and data governance
Commerce and data
- Digital shelf optimization
- Google Merchant Center and feed optimization
- Schema.org and structured data architecture
- AI agent visibility and structured data
Strategy and operations
- Vendor evaluation and selection
- Team structure and operating models
- Brand building and product management
- Platform migration and integration
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